In the celebrant world, there is a certain amount of competition, but I think we’re a close-knit bunch. I was certainly delighted, earlier this month, as my friend and colleague Judy Mansfield gained a huge boost for her business when she was profiled by the “Guardian Professional”.
Judy trained with me last year and we have met at subsequent training courses, as well as at quarterly FOIC meetings. She is a lovely and supportive person, and I am so pleased that she has had this success.
Judy’s article has also done a lot to put celebrancy on the map, so I am delighted to highlight it as my blog of the week. Here it is in full. Enjoy!
Marketing and PR excellence: Cherish Ceremonies
“It’s vital that my clients connect with me – after all, I’m involved in huge events in their lives”
- Guardian Professional, Wednesday 9 October 2013 17.01 BST
Judy Mansfield connects to potential clients via YouTube videos. Photograph: PR
Name: Cherish Ceremonies
I launched Cherish Ceremonies in January to design and deliver heartfelt ceremonies for all life occasions, including weddings, vow renewals, baby namings and funerals.
The question I get asked most is, “What is a celebrant?” I decided to harness the power of YouTube and made some short videos to introduce myself and what I do.
It’s vital that my clients connect with me – after all, I’m involved in huge events in their lives. The best advice I’ve had is not to be afraid to let the passion for my business shine through, and it seems to be working.
Social media opens doors that would remain closed trying to connect through more traditional ways. But it is vital not to spam.
Building relationships is key, and as well as my blog, Twitter, LinkedIn, Facebook and YouTube have been fabulous at enabling me to do this. It takes time, it takes energy, it takes commitment, but it is doable. The uppermost thought on my mind when I interact online is, “How can I be of help to you?”
Sharing what I’ve learned through online Q&A sessions has been amazing too. ‘Givers gain’ and ‘paying it forward’ works. It’s like sowing the seeds – the harvest in the form of sales will come (and is already happening).
Judy Mansfield is the celebrant at Cherish Ceremonies
Judy has clearly worked very hard and she is an inspiring lady. I am looking forward to seeing her again later this week near Northampton, and congratulating her in person on her achievements.
I shall be following her example – in fact, I film my first video next week, so YouTube, watch out!
Michael Gordon can help prepare and conduct a tailor-made life-cycle ceremony in or around London or, indeed, in Europe.